Some Common Cents for August 28th 2015

August 28, 2015, by John Norris

Not long ago, my father and I were talking about McDonald’s, and the reasons for that company’s declining market position, or at least the perception of it. He threw out the oft-given explanations, things like changing American consumer patterns and more flexible competition, and there is a lot of truth to that. However, I said the core reason is much simpler: everyone else simply caught up. By that I meant, McDonald’s single biggest comparative advantage...

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Some Common Cents for April 24th 2015

April 27, 2015, by John Norris

Recently, two quintessential American Brands, McDonald’s and Coca-Cola, have made headlines with their struggles to turnaround sluggishness in the key US market. While McDonald’s has gotten most of the ink, the folks at Coke are facing the same primary issue: what appears to be a fundamental change in consumer consumption habits. In so many ways, they can’t just show up any longer, and expect folks to throw money at them. How did it get to...

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Some Common Cents for January 6th 2015

February 9, 2015, by John Norris

This morning, the Bureau of Labor Statistics (BLS) announced the US economy created 257K net new payroll jobs during January 2015. That was pretty much in line with expectations, and is a pretty decent absolute number. After all, when you are creating jobs, you are creating paychecks. When you are creating paychecks, you are creating consumers. When you are creating consumers, you are helping to fuel the consumer dependent US economy. So, 257,000 new payroll...

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